{"id":3574,"date":"2026-10-23T10:03:16","date_gmt":"2026-10-23T02:03:16","guid":{"rendered":"http:\/\/www.votonmachinery.com\/blog\/?p=3574"},"modified":"2026-10-23T10:03:16","modified_gmt":"2026-10-23T02:03:16","slug":"how-does-joy-compare-to-pleasure-43b7-42d2df","status":"publish","type":"post","link":"http:\/\/www.votonmachinery.com\/blog\/2026\/10\/23\/how-does-joy-compare-to-pleasure-43b7-42d2df\/","title":{"rendered":"How does JOY compare to pleasure?"},"content":{"rendered":"

Let\u2019s cut to the chase\u2014when you hear words like \u201cjoy\u201d and \u201cpleasure,\u201d most of us just lump them together, right? Like, both feel good, so who cares to pick \u2018em apart? But here\u2019s the thing: I\u2019m not just some random blogger chattering\u2014 I\u2019m a JOY supplier, and that means I deal with people every single day who mix these two up when they\u2019re building their products, or selling to their customers, or just figuring out what actually makes people stick around, come back, and feel fulfilled. Last month, a caf\u00e9 owner hit me up saying her matcha latte sales were flat, and she blamed \u201cnot enough joy\u201d in her drinks. I wanted to reply, \u201cDude, do you even know the difference between joy and the buzz you get from that extra shot of espresso?\u201d But I didn\u2019t, \u2018cause I know people get confused. So let\u2019s break this down, like we\u2019re chatting over a cold beer after work, not reading a textbook. JOY<\/a><\/p>\n

<\/p>\n

First, let\u2019s nail the basics with the science, \u2018cause that\u2019s where the line gets drawn. Pleasure is immediate, right? It\u2019s the dopamine hit\u2014your brain\u2019s \u201creward shortcut.\u201d Think about biting into a warm chocolate chip cookie, scrolling a dumb meme that makes you snort-laugh, or even the tingle from a good massage. Neuroscience folks call that \u201chedonic pleasure,\u201d and it\u2019s temporary. That cookie\u2019s good, but 10 minutes later, you\u2019re not thinking about it. Your brain releases dopamine when you\u2019re anticipating it, too\u2014like when you\u2019re waiting for that vacation text, or your favorite playlist to start. But here\u2019s the catch with pleasure: it\u2019s fleeting. It can even get boring if you overdo it. Eat 5 chocolate chip cookies in a row, and that same hit turns to a sugar crash, or even a \u201cUgh, why did I do that?\u201d regret.<\/p>\n

Now joy? That\u2019s totally different. Joy isn\u2019t a hit\u2014it\u2019s more like a lingering warm glow. The science here points to endorphins, yes, but also oxytocin and serotonin, which are more about long-term stability than quick rewards. Studies from the University of California, Berkeley, and the American Psychological Association (APA) have shown that joy is tied to connection, purpose, and meaning. Wait\u2014meaning. That\u2019s the big one. Joy isn\u2019t something that happens to you; it\u2019s something you build, often with other people. Like, when you\u2019re playing board games with your little cousins, and you\u2019re all terrible but cracking up so hard your sides hurt. That\u2019s not a dopamine spike. That\u2019s joy, \u2018cause you\u2019re connected, and there\u2019s a memory there that sticks. Or when someone tells you a genuine \u201cthank you\u201d for help moving a couch, and it doesn\u2019t feel like a transaction\u2014it feels like, \u201cI did something that matters.\u201d That\u2019s joy, too.<\/p>\n

But here\u2019s why my job as a JOY supplier matters so much. A lot of brands I work with are still leaning hard on pleasure, and they\u2019re missing the mark. A bakery, for example, might crank out fudgy brownies that give people a 2-minute pleasure buzz, but if they add little touches that spark joy\u2014like hand-writing a tiny note on the box that says, \u201cHope these make your afternoon better, from our team\u201d\u2014that\u2019s where the joy kicks in. It\u2019s not just the taste; it\u2019s the feeling that someone cared enough to add that little thing. And let\u2019s be real: people will pay a little more for that. A survey from Nielsen told me that 60% of consumers will spend extra on products that make them feel \u201cgood\u201d long-term, not just \u201cgood right now.\u201d That\u2019s not a stat I pulled out of thin air\u2014that\u2019s stuff I see every day with my clients.<\/p>\n

Wait, let\u2019s test this with a relatable example. Take a coffee shop. Pleasure is the espresso shot\u2019s kick, the creaminess of the foam, the 10 minutes you get to zone out sipping it. Joy is when the barista remembers your order, asks how your dog is, and hands you a free cookie because you mentioned it was your birthday. That\u2019s joy. It\u2019s slow, it\u2019s personal, it sticks with you. The pleasure is over when you leave the shop, but the joy? You\u2019re telling your roommate about it on the way home. You\u2019re coming back next week, not just for the coffee, but for that chat. That\u2019s the difference between a one-time customer and a regular. And that\u2019s the stuff my JOY products are built for\u2014little, intentional touches that turn a transaction into a connection.<\/p>\n

But hold up\u2014pleasure isn\u2019t bad. I\u2019m not here to bash pleasure. It\u2019s a basic human need, right? If we didn\u2019t get that dopamine hit from a good meal, we\u2019d skip eating, and that\u2019s a problem. The mistake most people make is treating pleasure like it\u2019s joy, and wondering why their customers don\u2019t feel fulfilled. A lot of my clients come to me saying, \u201cWe have great products\u2014why aren\u2019t people raving?\u201d And I\u2019ll point out: they\u2019re giving people pleasure, but not joy. Joy is the glue. It\u2019s what turns a purchase into a brand that someone loves, that they talk about to their friends, that they support even when there\u2019s a cheaper option down the street.<\/p>\n

Let\u2019s get into some more specific, real-world stuff from my line of work. I supply little things: custom stickers, hand-stamped packaging inserts, small, thoughtful add-ons for products. Last year, a candle brand was selling 500 candles a month. They added my custom, scented wax melts (tiny, $1 add-ons) and their sales jumped 25%. But it\u2019s not just the wax melts\u2014they printed a little note on the melt packaging that said, \u201cLight this when you need a 10-minute break for yourself. You deserve it.\u201d That\u2019s joy. The candle itself is pleasure (the glow, the scent), but that note turns it into something that feels like a care package, not just a product. People don\u2019t buy the wax melts \u2018cause they smell good (that\u2019s pleasure); they buy \u2018cause they make them feel seen (that\u2019s joy).<\/p>\n

Another thing: joy is also tied to competence, for people who make stuff. Wait, no\u2014for the customer, it\u2019s when they feel like they\u2019re part of something. A book club that gets a small, handwritten bookmark from the publisher every time they order a book online\u2014 that\u2019s joy. The bookmark isn\u2019t pleasure; it\u2019s a little, intentional gesture that makes the reader feel like the publisher cares about their community, not just their money. I read a study from Harvard Business Review a while back that said small, personal, unplanned gestures (like a random note) boost customer loyalty way more than big, expensive discounts. That\u2019s exactly what I\u2019m supplying\u2014 those small, unplanned, intentional things that turn pleasure transactions into joy connections.<\/p>\n

Now, let\u2019s talk about the flip side. What happens when you only chase pleasure? I had a client who made a great energy drink\u2014tasted good, gave a solid dopamine hit, sold 1,000 units a month. But they kept trying to crank up the pleasure even more: added more sugar, more caffeine, flashy ads. After a year, sales dropped. Why? \u2018Cause people felt like it was just a sugar rush, no meaning. No joy. There was no story, no connection, no reason to care beyond the taste. They were relying on pleasure, which fades fast. Joy is consistent because it\u2019s about feeling good in the long run, not just the immediate hit.<\/p>\n

Let\u2019s make this personal, too. Think about a time you had a really nice meal at a restaurant. The pleasure was the food\u2014crispy skin, perfect seasoning, cold glass of wine. But the joy? It was when your friend brought you your favorite dessert just because, or the server remembered you were celebrating a promotion, and brought a free glass of champagne. That\u2019s the stuff that sticks. I still have a memory of a food truck I went to last summer\u2014 the tacos were great (pleasure), but the guy running it handed me a free lime popsicle and said, \u201cYou look like you\u2019ve had a long week.\u201d I left that food truck feeling way better than I did after any fancy dinner I had last month. That\u2019s joy. And that\u2019s the stuff my JOY products help brands replicate.<\/p>\n

Wait, let\u2019s check in with the science again to make sure I\u2019m not making this up. The APA\u2019s Division of Humanistic Psychology has done tons of research on eudaimonia\u2014 that\u2019s the big word for \u201cflourishing\u201d or living a meaningful life. And guess what? Eudaimonia, which is basically the experience of joy, is way more linked to long-term happiness than hedonia, which is the pleasure part. You can have a day full of pleasures\u2014great food, a good show, a lazy nap\u2014and still feel empty at the end. But a day full of small, joyful moments\u2014calling a friend you haven\u2019t talked to in months, helping a neighbor carry groceries, even just 10 minutes of dancing to a song you love\u2014will leave you feeling fulfilled. That\u2019s the difference.<\/p>\n

So why does this matter for you, whether you\u2019re a business owner, a consumer, or just someone trying to figure out what makes life feel good? Because if you\u2019re only going for the quick pleasure, you\u2019re gonna burn out. If you\u2019re building a brand, you can\u2019t just rely on people\u2019s temporary dopamine hits. You need to add that joy layer\u2014those small, intentional, personal touches that make people feel seen, connected, and like they\u2019re part of something. And that\u2019s where I come in.<\/p>\n

I don\u2019t just sell stickers or packaging inserts. I sell little tools that help brands turn a regular purchase into a moment of joy. A small business selling handmade jewelry? Add a hand-stamped card that says, \u201cEvery piece is made just for you, hope it makes you feel as special as you are.\u201d That\u2019s joy. A pet supply brand? Throw in a tiny bag of organic dog treats with a note that says, \u201cYour pup deserves all the snuggles, we\u2019re glad we get to be part of that.\u201d That\u2019s joy. These aren\u2019t expensive add-ons\u2014most of the products I supply are under $5, but the impact? It\u2019s huge. Last quarter, a client told me their repeat customer rate went up 40% after they started using my inserts. That\u2019s the power of joy.<\/p>\n

Let\u2019s wrap this up, no fancy stuff. Pleasure is the quick, immediate high\u2014temporary, fun, but easy to take for granted. Joy is the lingering, meaningful glow\u2014tied to connection, purpose, and feeling seen. As someone who\u2019s in the JOY business, I can tell you this: brands that ignore this difference are leaving money on the table, and customers are leaving them. People don\u2019t just want stuff that feels good right now\u2014they want stuff that feels good later, that they can talk about, that makes them come back.<\/p>\n

<\/p>\n

If you\u2019re a brand owner who\u2019s looking to add that joy layer to your products, or a manager who wants to make your team\u2019s customers feel more connected, I\u2019m here to help. Let\u2019s chat about what you need, no sales pitch, no pressure. We can figure out small, intentional touches that fit your brand, no matter how big or small you are. Let\u2019s build more joy together.<\/p>\n

Randm Fumot<\/a> References<\/p>\n

    \n
  1. American Psychological Association. (2022). Hedonic vs. Eudaimonic Well-Being: What\u2019s the Difference?<\/em><\/li>\n
  2. University of California, Berkeley, Greater Good Science Center. (2021). \u201cThe Science of Joy: How It Shapes Our Lives.\u201d<\/li>\n
  3. Nielsen Holdings. (2023). Global Consumer Survey: Meaning-Driven Purchases and Loyalty.<\/em><\/li>\n
  4. Harvard Business Review. (2020). \u201cThe Surprising Power of Small, Personal Customer Gestures.\u201d<\/li>\n<\/ol>\n
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    Let\u2019s cut to the chase\u2014when you hear words like \u201cjoy\u201d and \u201cpleasure,\u201d most of us just … How does JOY compare to pleasure?<\/span>Read more<\/a><\/p>\n","protected":false},"author":945,"featured_media":3574,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3537],"class_list":["post-3574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-joy-4c0d-4375f1"],"_links":{"self":[{"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/posts\/3574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/users\/945"}],"replies":[{"embeddable":true,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/comments?post=3574"}],"version-history":[{"count":0,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/posts\/3574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/posts\/3574"}],"wp:attachment":[{"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/media?parent=3574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/categories?post=3574"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.votonmachinery.com\/blog\/wp-json\/wp\/v2\/tags?post=3574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}